Privacy Policy
We use your data to provide and improve the Service and the Website. The “Service” refers to the services described on our website. This Privacy Policy governs the manner in which Mercif uses, maintains, and discloses information collected from users of this website, including but not limited to any tools or services offered thereon (together, the “Website”). It only governs information collected online through our Website, not to information collected offline. By using the Website, you consent to the terms of our Privacy Policy.
More Information You Provide Us
Mercif may request or collect personal information from visitors to the Website in a variety of ways, including through Calendly, online forms (such as our Contact Us) form, Hotjar and through Google Analytics, which collects demographic information of visitors to the Website. “Personal Information” means information that identifies or reasonably may identify a person, and might include:
- Your name
- Your phone number(s)
- Your email address(es)
- Your place of employment
- Your job title
- Your location
- Your company’s website
- Your company name

Generally, Personal Information is requested when you request information about Mercif’s products and services via the Website or request a free strategy session or consultation.

However, the transmission of information via the Internet is not completely secure and, therefore, Mercif cannot guarantee the security of the data you transmit to our website; any such transmission is at your own risk.
Information Collected through cookies
When you visit the Website or email us, we collect information sent to us by your computer, mobile phone, or other access device, some of which may be deemed Personal Information. 

For example, Mercif may collect information about how visitors to our website access the website using a tracking ID unique to each visitor through the use of cookies. Cookies are pieces of data stored on the user’s computer tied to information about the user. We may use both session ID cookies and persistent cookies. For session ID cookies, once you close your browser or log out, the cookie terminates and is erased. Session ID cookies may be used by us to track user preferences while the user is visiting the website. They also help to minimise load times and save on server processing. A persistent cookie is a small text file stored on your computer’s hard drive for an extended period of time. Persistent cookies may be used by us to store certain information.

Your browser’s help file contains information and instructions for removing persistent cookies. Cookies used on the Mercif website do not contain Personal Information.

Mercif may also collect information anonymously about how visitors to the Website access the Website through the use of web beacons, and similar technologies. That information may include IP addresses, the region or general location of a computer or device accessing the internet, browser type, operating system, page view history, and other usage information.
Information Collected Automatically Through Log Files
Like most standard websites, we use log files. Information written into log files may include the following: internet protocol (IP) addresses; browser type; internet service provider (ISP); device ID or unique identifier; device type; geo-location information; computer and connection information; mobile network information; referring/exit pages; platform type; date/time stamp; and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.

However, none of the information stored in our log files, including but not limited to IP addresses, is linked to Personal Information.
Information Collected Through Google Analytics
Google Analytics is a web analysis service provided by Google. Google utilises the data collected to track and examine the use of our Website, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network.

Mercif may implement certain tracking features supported by Google Analytics for Display Advertising Demographics and Interest Reporting. The data collected (age and gender) is used to better understand our visitors and help us provide the most relevant content we can. Mercif may also employ Remarketing with Google Analytics to advertise online.

Third-party vendors, including Google, may show our ads on sites across the Internet. Mercif and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimise, and serve ads based on someone’s past visits to our Website. You can opt out of Google Analytics for Display Advertising and/or customise Google Display Network ads using the Google Ads Settings or Google Analytics opt-out browser add on. 

We will not facilitate the merging of Personal Information with non-personally identifiable information previously collected from Display Advertising.

For more information regarding Google Analytics’ privacy practices please visit
Social Media
Mercif may also receive certain information through pixels that’s stored or processed by social media applications such as Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media services which use third-party plug-ins, integrations and applications. These features may collect your IP address as well as details of the pages you are visiting on the Website. Each social media platform may have its own privacy notices that specifically govern its use of social media features.
How We Use and Share the Information We Collect
Mercif will use the information you provide to respond to your inquiry or provide any services requested by you, including without limitation requests for newsletters and notifications. Mercif may also use Personal Information and share it with trusted third parties to provide the requested services or for research purposes regarding the effectiveness of our website services, marketing, advertising and sales efforts. Any such third-party sharing is subject to strict contractual confidentiality obligations. We will not sell your personal information or in any way share it with third parties unless you specifically authorise such sharing.
Mercif partners with and occasionally hires other companies to provide services on its behalf. Personal Information may be shared with these companies; however, we will only share your Personal Information to accomplish the purposes for which we collected the Personal Information, subject to a written agreement ensuring that they will maintain the confidentiality of your Personal Information and prohibiting them from using that information for any other purpose.
Data Retention
Mercif will take reasonable measures to verify that Personal Information it collects and processes is relevant for its intended use, reliable for its intended use, accurate, complete, and current.
Changes to this Privacy Policy
Mercif reserves the right to change this Privacy Policy at any time by posting a new Privacy Policy on its Website, and you agree that it is your responsibility to review updates to this Privacy Policy.
If you have any questions about our Privacy Policy or your own Personal Information, please send an email to