How this Aussie food company utilised influencer marketing to grow organic visibility
Evergreen Foods is Australia's leading brand of fresh soy, noodle and dumpling wrapper products. Their products are manufactured by Unigreen Food Pty Ltd, an Australian-owned food manufacturer with over 20 years experience making authentic Asian fresh food products to traditional recipes.
700,000+ Reach
We organically reached a large audience
8% Engagement
This is 400% above average
The main platform
Evergreen Foods reached out to us in 2022, to improve their social media presence and to increase brand awareness among individuals in their 20s-40s. Prior to this, we found that there was no social media strategy and the existing content did not reach the intended audience.

Hence, we created a strategy to increase the right traction to the brand and created an authentic connection with their audience.
Key problems
Limited brand awareness among new target audience
Inconsistent social media content schedule
No social proof on social media
No digital presence
Lack of social media strategy
No strategy behind existing content
Our goal
The goal of the campaign was to increase the client’s brand awareness in the Sydney and Melbourne region.
Our approach
Step 1
Created a proposal and brief
We established the goals of the campaign, which is used to establish parameters for managing creatives produced by influencers.
Step 2
Reached out to a database of influencers
We audit through influencers, to ensure that they fit our client’s budget and needs for the campaign.
Step 3
Collaborated with influencers
We conversed with the selected influencers to create content that is suitable for the client’s needs.
Step 4
Maintained consistent communication with the client
We analysed the results of all content before proceeding with further collaborations for the client. Further, communication was maintained throughout the campaign to ensure that there were no issues before proceeding.
We generated a 150% increase in followers
Fantastic service for incredible prices. Highly recommended!
Kerry Zhang
Evergreen Foods
Average of 50,000 monthly views
150% increase in followers
10x social proof
Hundreds of videos tagging the Evergreen Foods account
More results