This is how we improved messaging on this photorealistic AI-generated photorealistic images platform

CASE STUDY

This is how we improved messaging on this photorealistic AI-generated photorealistic images platform

Berserq is a photorealistic AI-generation implementation for agencies.

Copywriting

Website Design Audit

Increase in conversions

Alongside our marketing strategies, our copywriting improved the reading experience on the site.

Targeted messaging

We create website content that directly spoke to Berserq's target audience.

About

Berserq wanted to reach more customers through targeted messaging and more concise copywriting throughout the website. As an agency ourselves, we were able to help the Berserq team rewrite their content for their target audience.

Key problems

Product was difficult to concisely explain

Limited brand The existing content on the website was too technical for the target audience.

Value proposition is unclear

The value was buried under too much information.

Our approach

Step 1

Created a proposal

We researched and established the goals of the website content.

Step 2

Drafted up new landing page content

Our copywriting team drafted up a few variations for the key sections of the landing page.

Step 3

Collaborated with the Berserq team

We went back and forth with the team to ensure that the messaging aligned with their vision.

Step 4

Finalised the landing page

Our team made final adjustments to the landing page content, and suggested different ways to A/B test in the next few months.

Results

We clearly projected the startup's value proposition

The value proposition and product description was clear to the target audience.

The team at Berserq have greatly benefited from engaging Mercif for our marketing needs. Their innovative approach, dedication to results, and unique approach sets them apart. I highly recommend them for any startup that wants to achieve your marketing goals.

James Wan

Berserq