How this blockchain game became the world’s leading gameFi incubator and publisher
NEXTYPE is the world's leading blockchain game-integrated distribution platform, focusing on self-developed GameFi products, traditional games remaking with blockchain, and top IPs commercialized and empowered with NFT.
160,000+ followers
We achieved a 35% increase in followers in 6 months
The main platform
35,000+ Maximum DAU
We increased the Discord group by 30% in the last 6 months
NEXTYPE reached out to us to drive more traffic to their blockchain game platform. As a blockchain game platform, NEXTYPE is dedicated to providing players with the top blockchain game experience and building a next-generation Gameverse in the upcoming Metaverse.

Due to the young nature of the GameFi industry, it was important for us to dominate this space and to ultimately distribute more blockchain games to players around the world.
Key problems
Lack of social media strategy
Limited brand awareness
New concept in the gaming space
Limited brand awareness
Our goal
The goal of the strategy was to increase the client’s global social media presence and to increase their total of users.
Our approach
Step 1
Created a proposal and brief
We researched and established the goals of the social media strategy, aligning it across community management.
Step 2
Set up a highly optimised tweet deck
We set up a tweet deck with a number of relevant keywords to target in the span of the next 3-6 months.
Step 3
A/B tested content
We A/B tested a variety of different content to determine the best assets to continue with moving forward.
Step 4
Facilitated community engagement
We ensured that the account was reaching more people by interacting with followers and key influential people in the industry.
Step 5
Maintained consistent communication with the client
We analysed the results of all content before proceeding with further collaborations for the client. Further, communication was maintained throughout the campaign to ensure that there were no issues before proceeding.
We increased daily active usersby 50%
We worked with Annie and her team very closely in the last 6 months. They have continuously exceeded expectations and communicated effectively to make sure that everything runs smoothly. Looking forward to continuing working with them!
David Gulasi
35,000+ maximum daily active users
30% increase in Discord members
15% increase in Telegram subscribers
Contributed to 400,000 users
Global platform across 140 countries
More results