How this new marketplace gained its initial 2000 users

CASE STUDY

How this new marketplace gained its initial 2000 users

Supply Base is an community based platform for gamers to buy and sell second-hand items.

About

Supply Base was turned down numerous times from other agencies, due to their unique business model. However, we believed in their vision and took on the challenge to solve one of the biggest startup problems: how do we build initial traction to the product?

To tackle this issue, we created a unique advertising style to drive high levels of traffic and app downloads.

Key problems

No return on ad spend (as service being offered for free)

Limited brand awareness

Required high traffic to make business viable

Limited brand awareness

Conversion based campaigns weren’t very viable

Limited brand awareness

Our approach

Step 1

Development of user flow with stakeholders

We talked to key stakeholders to monitor how they interacted with the app, and similar apps. Through this process, we were able to determine the key issues and experiences we needed to focus on.

Step 2

UX and UI sprint

Our designers will create a visual representation of the website's structure, and a blueprint of the website's layout and functionality. This will help design a website that is user-friendly and easy to navigate.

Step 3

Collaboration with the Supply Base team

As an integral part of all of our projects, we always collaborate with the startup to co-create a product that the target audience is satisfied with.

Step 4

Handover to development

We will publish the website via your chosen web hosting provider and upload the website to the internet.